- Bosnia and Herzegovina has roughly 2.4 million internet users (2,400,000 people) — about 75% of the population and rank #129 globally.
- The apps people open most: WhatsApp, Messenger, Facebook, Instagram. They cover Messaging, Social, Video, Shopping, Payments, Music, Travel, Tools and more.
- The one to know first: WhatsApp — The most widely used messenger on earth.
Bosnia and Herzegovina in numbers
2025–2026- Internet users
- 2.4 million2,400,000 · #129
- Penetration
- 75.0%#132
- Population
- 3.2 million3,200,000 · #136
- GDP
- $30B#113
- GDP growth
- +3.2%#114
- GDP per person
- $9,281#108
- Land area
- 51.2k km²#126
- Capital
- Sarajevo
- Region
- Europe
- Official languages
- Bosnian, Serbian, Croatian
How Bosnia and Herzegovina goes online
Sarajevo conversation moves between Facebook and Viber, sometimes within the same hour. Facebook is where the news gets argued over, and Viber is where the family actually talks, especially when someone is abroad. The local news portals are loud and split along political lines, so people often read several to get the whole picture. OLX.ba is the place for a used fridge, a flat or a car, and the listings are as much a local bulletin board as a marketplace. Bank apps handle bills, but cash still moves quietly through cafés and markets.
Around 75%. With a population of about 3.2 million and 2.4 million online, roughly 800 thousand people are still offline — mostly because of rural coverage, device cost and age.
All 13 apps below are grouped by category.
What people actually use
13 Most-used appsWebsites people in Bosnia and Herzegovina actually use
9The 9 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.
Nearby and similar markets
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Frequently asked questions
6 Q&AHow many people in Bosnia and Herzegovina are online?
About 2.4 million (2,400,000 people). That works out to roughly 75% of the population, which puts Bosnia and Herzegovina at #129 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.
Which apps do people in Bosnia and Herzegovina use most?
Mostly WhatsApp, Messenger, Facebook, Instagram — they cover Messaging, Social, Video, Shopping, Payments, Music, Travel, Tools. The full list, grouped by category, is further down this page.
What is the leading Messaging app in Bosnia and Herzegovina?
WhatsApp, Messenger dominate this space. The best-known is WhatsApp — The most widely used messenger on earth.
How high is internet penetration in Bosnia and Herzegovina?
Around 75%. With a population of about 3.2 million and 2.4 million online, roughly 800 thousand people are still offline — mostly because of rural coverage, device cost and age.
Where do these app facts come from?
Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.
Which websites are most popular in Bosnia and Herzegovina?
The everyday ones are Klix.ba, N1 Info, OLX Bosnia, plus the other 9 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “Bosnia and Herzegovina: internet and everyday apps”. 2026. https://abcvv.com/c/ba-en.html