World Sites & Apps
North America · #63 · 2025–2026

Guatemala: internet and everyday apps

Guatemala has about 11 million people online — a penetration rate of 60.1% and rank #63 worldwide. This page walks through the local digital scene, the app categories people lean on, and 16 apps worth knowing.

Internet users 11 million Penetration 60.1% World rank #63 Updated 2026-11-12
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TL;DR
  • Guatemala has roughly 11 million internet users (11,000,000 people) — about 60.1% of the population and rank #63 globally.
  • The apps people open most: WhatsApp, Instagram, Facebook, YouTube. They cover Messaging, Social, Video, Shopping, Payments, Mobility, Food, Tools and more.
  • The one to know first: WhatsApp — The most widely used messenger on earth.

Guatemala in numbers

2025–2026
Internet users
11 million11,000,000 · #63
Penetration
60.1%#162
Population
18.3 million18,300,000 · #71
GDP
$113B#70
GDP growth
+3.7%#90
GDP per person
$6,186#131
Land area
108.9k km²#106
Capital
Guatemala City
Region
North America
Official languages
Spanish

How Guatemala goes online

In Guatemala City the phone is for WhatsApp first: family, the shop, the residents group. Facebook is where people hear the news, and where Marketplace gets rid of a used phone or a sofa. Tigo Money moves money without a bank account, which matters in towns far from a branch. And when something happens, many people go to Prensa Libre before anywhere else. Most replies come as voice notes, recorded in the car or at the market.

Around 60.1%. With a population of about 18.3 million and 11 million online, roughly 7.3 million people are still offline — mostly because of rural coverage, device cost and age.

All 16 apps below are grouped by category.

What people actually use

16 Most-used apps

Messaging

1 Most-used apps →
WhatsApp Messaging · Meta · 2009

Social

2 Most-used apps →
Instagram Social · Meta · 2010 Facebook Social · Meta · 2004

Video

2 Most-used apps →
YouTube Video · Google · 2005 TikTok Video · ByteDance · 2016

Shopping

2 Most-used apps →
Mercado Libre Shopping · Mercado Libre · 1999 Amazon Shopping · Amazon.com, Inc. · 1994

Payments

2 Most-used apps →
Mercado Pago Payments · Mercado Libre · 2003 PayPal Payments · PayPal · 1998

Mobility

2 Most-used apps →
Uber Mobility · Uber Technologies · 2009 inDrive Mobility · inDrive · 2012

Food

2 Most-used apps →
Rappi Food · Rappi · 2015 PedidosYa Food · Delivery Hero · 2009

Tools

3 Most-used apps →
Google Tools · Google · 1998 Gmail Tools · Google · 2004 Claro Tools · América Móvil · 2010

Websites people in Guatemala actually use

15

The 15 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.

News3Banking2Shopping2Government2Classifieds1Telecom1Education1Travel1Health1Transport1
Prensa LibreNewsprensalibre.comThe country's most-read daily, with news and plenty of local coverage. Soy502Newssoy502.comFast news and city stories, with a strong social media presence. Emisoras UnidasNewsemisorasunidas.comRadio, news and sports, often on in the car during traffic. Banco IndustrialBankingbi.com.gtThe familiar bank for transfers, payments and checking your account. Bank of GuatemalaBankingbanguat.gob.gtThe central bank: quetzal rates and monetary policy. CemacoShoppingcemaco.comHome goods, appliances and gifts, where plenty of people check the offers. Mercado Libre GuatemalaShoppingmercadolibre.com.gtBuying with home delivery or selling things you no longer use. SATGovernmentsat.gob.gtThe tax office site for filings and paperwork, best visited early. SAT GuatemalaGovernmentportal.sat.gob.gtTaxes and invoicing. Encuentra24Classifiedsencuentra24.comClassifieds for cars, houses and used goods, where haggling is normal. Tigo GuatemalaTelecomtigo.com.gtThe mobile network with the widest reach outside the capital. University of San CarlosEducationusac.edu.gtThe public university, founded in 1676. Tourism InstituteTravelinguat.gob.gtDestinations and seasons. Ministry of HealthHealthmspas.gob.gtCampaigns and epidemiological data. La Aurora AirportTransportdgac.gob.gtFlights and immigration paperwork.

2808 websites →

Frequently asked questions

6 Q&A
How many people in Guatemala are online?

About 11 million (11,000,000 people). That works out to roughly 60.1% of the population, which puts Guatemala at #63 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.

Which apps do people in Guatemala use most?

Mostly WhatsApp, Instagram, Facebook, YouTube — they cover Messaging, Social, Video, Shopping, Payments, Mobility, Food, Tools. The full list, grouped by category, is further down this page.

What is the leading Messaging app in Guatemala?

WhatsApp dominate this space. The best-known is WhatsApp — The most widely used messenger on earth.

How high is internet penetration in Guatemala?

Around 60.1%. With a population of about 18.3 million and 11 million online, roughly 7.3 million people are still offline — mostly because of rural coverage, device cost and age.

Where do these app facts come from?

Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.

Which websites are most popular in Guatemala?

The everyday ones are Prensa Libre, Soy502, Banco Industrial, plus the other 15 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.

Sources

Updated 2026-11-12
Cite this pageWorld Sites & Apps. “Guatemala: internet and everyday apps”. 2026. https://abcvv.com/c/gt-en.html