World Sites & Apps
Asia · #23 · 2025–2026

South Korea: internet and everyday apps

South Korea has about 50 million people online — a penetration rate of 96.2% and rank #23 worldwide. This page walks through the local digital scene, the app categories people lean on, and 138 apps worth knowing.

Internet users 50 million Penetration 96.2% World rank #23 Updated 2026-11-12
Language 한국어English
TL;DR
  • South Korea has roughly 50 million internet users (50,000,000 people) — about 96.2% of the population and rank #23 globally.
  • The apps people open most: KakaoTalk, LINE WORKS, KakaoTalk, Instagram. They cover Messaging, Social, Video, Shopping, Payments, Mobility, Food, News, Music, Travel, Tools, Classifieds, Banking, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Public services and more.
  • The one to know first: KakaoTalk — Korea’s near-universal messenger.

South Korea in numbers

2025–2026
Internet users
50 million50,000,000 · #23
Penetration
96.2%#18
Population
52 million52,000,000 · #29
GDP
$1.88T#12
GDP growth
+2.0%#148
GDP per person
$36,065#47
Land area
100.2k km²#108
Capital
Seoul
Region
Asia
Official languages
Korean (official)

How South Korea goes online

Korea is fast, near-universally connected, and home to two ecosystems that do almost everything: Kakao and Naver. Coupang made next-day delivery the baseline, and Baemin made food delivery a national habit.

Around 96.2%. With a population of about 52 million and 50 million online, roughly 2 million people are still offline — mostly because of rural coverage, device cost and age.

All 138 apps below are grouped by category.

What people actually use

138 Most-used apps

Messaging

3 Most-used apps →

Classifieds

2 Most-used apps →

Cloud storage

5 Most-used apps →

AI assistants

10 Most-used apps →

Public services

1 Most-used apps →

Websites people in South Korea actually use

27

The 27 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.

CoupangShoppingcoupang.comRocket Delivery made dawn arrivals feel completely normal. 11stShopping11st.co.krThe original open marketplace, generous with discount coupons. GmarketShoppinggmarket.co.krCrowds arrive every Big Smile Day sale. MusinsaShoppingmusinsa.comA fashion edit, and the sneaker resale market. BaeminFoodbaemin.comThe top delivery app, where a star rating decides a restaurant’s fate. YogiyoFoodyogiyo.co.krThe delivery app, and its coupon discounts. Coupang EatsFoodcoupangeats.comDelivery ordered with a Coupang membership. 10000recipeFood10000recipe.comTens of thousands of recipes, and cooking videos. JobKoreaJobsjobkorea.co.krJob listings and résumé management. SaraminJobssaramin.co.krJob postings, and CV registration. WantedJobswanted.co.krTech hiring, and salary data. NaverSearchnaver.comSearch, news, blogs and maps on one screen — the front door to the Korean web. DaumSearchdaum.netCafes and news, and plenty of people still use the mail service. KakaoMailkakao.comMessenger, taxi and payments — it covers most of daily life. Korea PostMailkoreapost.go.krInternational parcels and EMS tracking. Gov24Governmentgov.krResident certificates, passports and permits, all issued online. Seoul Metropolitan GovernmentGovernmentseoul.go.krCity services and paperwork. Korean AirTransportkoreanair.comThe country’s largest international carrier, based at Incheon. KorailTransportletskorail.comKTX bookings and timetables. Seoul National UniversityEducationsnu.ac.krThe hardest university to get into. KAISTEducationkaist.ac.krThe science and engineering research university. Naver NewsNewsnews.naver.comThe place where the comments are said to be better than the articles. KTTelecomkt.comThe incumbent carrier for landlines, broadband and corporate lines. Bank of KoreaBankingbok.or.krThe central bank, publishing the base rate and monthly statistics. KBSTV & mediakbs.co.krThe public broadcaster, whose nine o’clock news is still a household habit. ZigbangPropertyzigbang.comRentals and price data. Visit KoreaTravelenglish.visitkorea.or.krPlaces to go, and festival dates.

2808 websites →

Frequently asked questions

6 Q&A
How many people in South Korea are online?

About 50 million (50,000,000 people). That works out to roughly 96.2% of the population, which puts South Korea at #23 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.

Which apps do people in South Korea use most?

Mostly KakaoTalk, LINE WORKS, KakaoTalk, Instagram — they cover Messaging, Social, Video, Shopping, Payments, Mobility, Food, News, Music, Travel, Tools, Classifieds, Banking, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Public services. The full list, grouped by category, is further down this page.

What is the leading Messaging app in South Korea?

KakaoTalk, LINE WORKS, KakaoTalk dominate this space. The best-known is KakaoTalk — Korea’s near-universal messenger.

How high is internet penetration in South Korea?

Around 96.2%. With a population of about 52 million and 50 million online, roughly 2 million people are still offline — mostly because of rural coverage, device cost and age.

Where do these app facts come from?

Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.

Which websites are most popular in South Korea?

The everyday ones are Naver, Daum, Coupang, plus the other 27 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.

Sources

Updated 2026-11-12
Cite this pageWorld Sites & Apps. “South Korea: internet and everyday apps”. 2026. https://abcvv.com/c/kr-en.html