World Sites & Apps
Europe · #49 · 2025–2026

Netherlands: internet and everyday apps

Netherlands has about 17.5 million people online — a penetration rate of 97.2% and rank #49 worldwide. This page walks through the local digital scene, the app categories people lean on, and 147 apps worth knowing.

Internet users 17.5 million Penetration 97.2% World rank #49 Updated 2026-11-12
TL;DR
  • Netherlands has roughly 17.5 million internet users (17,500,000 people) — about 97.2% of the population and rank #49 globally.
  • The apps people open most: WhatsApp, Session, Instagram, Facebook. They cover Messaging, Social, Video, Shopping, Payments, Music, Travel, Tools, Classifieds, Food, Mobility, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Banking, News, Public services and more.
  • The one to know first: WhatsApp — The most widely used messenger on earth.

Netherlands in numbers

2025–2026
Internet users
17.5 million17,500,000 · #49
Penetration
97.2%#14
Population
18 million18,000,000 · #72
GDP
$1.21T#19
GDP growth
+1.1%#176
GDP per person
$67,439#19
Land area
41.9k km²#132
Capital
Amsterdam
Region
Europe
Official languages
Dutch

How Netherlands goes online

Dropping a message in the Netherlands means WhatsApp, whether the other person is a neighbour, a plumber or a colleague. Marktplaats absorbs the second-hand trade, bol takes the orders, and DigiD lets one login carry people through tax, permits and the municipal desk. At the checkout, iDEAL sends the money straight from the bank account, so a card feels almost optional, even in the smallest shop.

Around 97.2%. With a population of about 18 million and 17.5 million online, roughly 500 thousand people are still offline — mostly because of rural coverage, device cost and age.

All 147 apps below are grouped by category.

What people actually use

147 Most-used apps

Messaging

2 Most-used apps →

Shopping

10 Most-used apps →

Classifieds

3 Most-used apps →

Cloud storage

7 Most-used apps →

Security

10 Most-used apps →

AI assistants

10 Most-used apps →

Learning

10 Most-used apps →

Public services

2 Most-used apps →

Websites people in Netherlands actually use

22

The 22 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.

bolShoppingbol.comBooks, presents and all the things you did not really need. Albert HeijnShoppingah.nlThe supermarket, and the bonus card. CoolblueShoppingcoolblue.nlElectronics, and the couriers who will do anything. JumboShoppingjumbo.comThe second supermarket, and its lowest-price promise. NU.nlNewsnu.nlA quick check on what happened today, without any of the fuss around it. NOSNewsnos.nlNews and sport, and where almost everyone checks the weather forecast. DigiDGovernmentdigid.nlThe login for government and tax services, one password for all of it. KNMIGovernmentknmi.nlThe weather forecast and warnings. INGBankinging.nlTransfers and balance checks, sitting near the front of most people’s phones. De Nederlandsche BankBankingdnb.nlSupervision of banks and pensions, plus the rate decisions. KLMTransportklm.comThe blue swan, with Schiphol as its connecting hub. Nederlandse SpoorwegenTransportns.nlTrain times, peak crowding and the transit card. MarktplaatsClassifiedsmarktplaats.nlSecond-hand everything, from an old sofa to a bike that almost fits. BuienradarUtilitiesbuienradar.nlChecking whether you will get soaked before getting on the bike, minute by minute. FundaPropertyfunda.nlBrowsing houses even when you have no intention of moving at all. KPNTelecomkpn.comThe former state company for fibre, TV and mobile. PostNLMailpostnl.nlStamps, parcels and the drop-off point at the corner shop. University of AmsterdamEducationuva.nlThe largest university in the country. Erasmus MCHealtherasmusmc.nlThe largest academic hospital. EredivisieSporteredivisie.nlFixtures, the table and highlights. ThuisbezorgdFoodthuisbezorgd.nlDelivery, and the biggest menu in town. Nationale VacaturebankJobsnationalevacaturebank.nlVacancies, and applications by email.

2808 websites →

Frequently asked questions

6 Q&A
How many people in Netherlands are online?

About 17.5 million (17,500,000 people). That works out to roughly 97.2% of the population, which puts Netherlands at #49 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.

Which apps do people in Netherlands use most?

Mostly WhatsApp, Session, Instagram, Facebook — they cover Messaging, Social, Video, Shopping, Payments, Music, Travel, Tools, Classifieds, Food, Mobility, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Banking, News, Public services. The full list, grouped by category, is further down this page.

What is the leading Messaging app in Netherlands?

WhatsApp, Session dominate this space. The best-known is WhatsApp — The most widely used messenger on earth.

How high is internet penetration in Netherlands?

Around 97.2%. With a population of about 18 million and 17.5 million online, roughly 500 thousand people are still offline — mostly because of rural coverage, device cost and age.

Where do these app facts come from?

Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.

Which websites are most popular in Netherlands?

The everyday ones are NU.nl, NOS, Marktplaats, plus the other 22 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.

Sources

Updated 2026-11-12
Cite this pageWorld Sites & Apps. “Netherlands: internet and everyday apps”. 2026. https://abcvv.com/c/nl-en.html