- Portugal has roughly 8.8 million internet users (8,800,000 people) — about 84.6% of the population and rank #71 globally.
- The apps people open most: WhatsApp, Instagram, Facebook, YouTube. They cover Messaging, Social, Video, Shopping, Payments, News, Music, Travel, Tools, Food, Mobility, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading and more.
- The one to know first: WhatsApp — The most widely used messenger on earth.
Portugal in numbers
2025–2026- Internet users
- 8.8 million8,800,000 · #71
- Penetration
- 84.6%#93
- Population
- 10.4 million10,400,000 · #94
- GDP
- $314B#47
- GDP growth
- +2.2%#142
- GDP per person
- $30,163#57
- Land area
- 92.1k km²#110
- Capital
- Lisbon
- Region
- Europe
- Official languages
- Portuguese
How Portugal goes online
Lisbon gets through the day on WhatsApp and Facebook, with the family group always busy. MB Way replaced the cash machine for paying a friend or splitting a dinner bill. Bigger shopping goes through Continente and Worten, and Público is morning reading for a lot of people. For anything involving the state, ePortugal saves the queue, and anyone who has tried it knows the difference.
Around 84.6%. With a population of about 10.4 million and 8.8 million online, roughly 1.6 million people are still offline — mostly because of rural coverage, device cost and age.
All 103 apps below are grouped by category.
What people actually use
103 Most-used appsWebsites people in Portugal actually use
20The 20 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.
Nearby and similar markets
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Frequently asked questions
6 Q&AHow many people in Portugal are online?
About 8.8 million (8,800,000 people). That works out to roughly 84.6% of the population, which puts Portugal at #71 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.
Which apps do people in Portugal use most?
Mostly WhatsApp, Instagram, Facebook, YouTube — they cover Messaging, Social, Video, Shopping, Payments, News, Music, Travel, Tools, Food, Mobility, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading. The full list, grouped by category, is further down this page.
What is the leading Messaging app in Portugal?
WhatsApp dominate this space. The best-known is WhatsApp — The most widely used messenger on earth.
How high is internet penetration in Portugal?
Around 84.6%. With a population of about 10.4 million and 8.8 million online, roughly 1.6 million people are still offline — mostly because of rural coverage, device cost and age.
Where do these app facts come from?
Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.
Which websites are most popular in Portugal?
The everyday ones are Público, Observador, OLX Portugal, plus the other 20 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “Portugal: internet and everyday apps”. 2026. https://abcvv.com/c/pt-en.html