The 18 most visited websites in the world
Google leads with about 94.8B/mo, nearly double the runner-up, YouTube. The top three take 93% of all visits in the table. Web traffic only — activity inside apps is not counted.
The full table (18)
Website traffic| Rank | Website | Country | Category | Visits/mo | Operator | |
|---|---|---|---|---|---|---|
| 1 | Googlegoogle.com | Search engine | 94.8B/mo | Alphabet | ||
| 2 | YouTubeyoutube.com | Video platform | 49.7B/mo | Alphabet | ||
| 3 | Facebookfacebook.com | Social network | 9.5B/mo | Meta | ||
| 4 | Instagraminstagram.com | Social network | 6.1B/mo | Meta | ||
| 5 | ChatGPTchatgpt.com | AI assistant | 5.5B/mo | OpenAI | ||
| 6 | Redditreddit.com | Social network | 5.1B/mo | |||
| 7 | Wikipediawikipedia.org | Reference | 4.3B/mo | Wikimedia Foundation | ||
| 8 | Xx.com | Social network | 3.8B/mo | X Corp. | ||
| 9 | WhatsAppwhatsapp.com | Messaging | 2.7B/mo | Meta | ||
| 10 | Amazonamazon.com | E-commerce | 2.5B/mo | Amazon | ||
| 11 | Yahooyahoo.com | Portal & news | 2.3B/mo | Yahoo Inc. | ||
| 12 | TikToktiktok.com | Video platform | 2.2B/mo | ByteDance | ||
| 13 | Bingbing.com | Search engine | 1.9B/mo | Microsoft | ||
| 14 | Yahoo! Japanyahoo.co.jp | Portal & news | 1.8B/mo | LY Corporation | ||
| 15 | DuckDuckGoduckduckgo.com | Search engine | 1.8B/mo | DuckDuckGo | ||
| 16 | Temutemu.com | E-commerce | 1.6B/mo | PDD Holdings | ||
| 17 | Weather.comweather.com | Utility | 1.6B/mo | The Weather Company | ||
| 18 | Netflixnetflix.com | Streaming | 1.5B/mo | Netflix |
Visits are monthly web visits (desktop plus mobile browser), Semrush, January 2026.
Where these sites come from
3 countriesThe same table folded by country. The United States supplies 15 entries, China 2, while Japan, South Korea, Vietnam, Sweden and the UAE each place a domestic or regional product that is close to irreplaceable at home and rarely seen abroad. This counts how many entries each country holds in this list — not how many apps or sites the country has.
How to read the website traffic table
The world’s most visited websites, ranked by Semrush monthly visits across desktop and mobile web. Adult and online-gambling properties are excluded, which is why three positions from the published top 20 are missing. Web only: traffic inside apps is not counted, which is why Facebook shows 9.5 billion visits here while its real audience sits on the app table.
The gap between first and second deserves its own look: Google and YouTube together out-draw every other site on this list combined. Web traffic is not spread evenly — it converges on two or three general-purpose entry points, which means a challenger is not fighting for seventh place but for the first thing a user does after opening a browser.
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Frequently asked questions
4 Q&AWhat is this table ranked by?
Monthly visits across desktop and mobile web, as measured by Semrush for January 2026. Web only — traffic inside apps is not counted, which is why app-first products such as Facebook and Instagram look small here compared with their real audiences.
Where did the Alexa ranking go?
Alexa shut down in May 2022 and its rankings are no longer updated. The public replacements are Semrush, Similarweb and Cloudflare Radar; this table uses Semrush.
Why only these sites?
Three of the published global top 20 are adult or online-gambling properties (Pornhub, XVideos and a Brazilian betting site). They are excluded here, so the table runs 1–18 while mapping to positions 1–20 of the original ranking.
Can these numbers be cited directly?
Yes, attributed as “Semrush Traffic Analytics, January 2026, web visits”. Panels and de-duplication differ between Semrush, Similarweb and Cloudflare, so the same site can vary 10–20% across providers, but the head of the ranking is stable.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “Website traffic: the 18 most visited sites in the world”. 2026. https://abcvv.com/rank/sites.html