- Brazil has roughly 183 million internet users (183,000,000 people) — about 85.9% of the population and rank #5 globally.
- The apps people open most: WhatsApp, Discord, Instagram, KWAI. They cover Messaging, Social, Video, Shopping, Payments, Mobility, Food, News, Music, Tools, Classifieds, Travel, Banking, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Public services and more.
- The one to know first: WhatsApp — The most widely used messenger on earth.
Brazil in numbers
2025–2026- Internet users
- 183 million183,000,000 · #5
- Penetration
- 85.9%#83
- Population
- 213 million213,000,000 · #7
- GDP
- $2.19T#11
- GDP growth
- +3.4%#101
- GDP per person
- $10,262#103
- Land area
- 8.52M km²#5
- Capital
- Brasília
- Region
- South America
- Official languages
- Portuguese
How Brazil goes online
Brazil is Latin America’s largest online market, and Pix changed everything: the central bank’s instant payment system is now used more than credit cards. Mercado Livre and iFood cover shopping and delivery, and Brazilians spend some of the longest hours online anywhere.
Around 85.9%. With a population of about 213 million and 183 million online, roughly 30 million people are still offline — mostly because of rural coverage, device cost and age.
All 145 apps below are grouped by category.
What people actually use
145 Most-used appsWebsites people in Brazil actually use
29The 29 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.
Nearby and similar markets
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Frequently asked questions
6 Q&AHow many people in Brazil are online?
About 183 million (183,000,000 people). That works out to roughly 85.9% of the population, which puts Brazil at #5 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.
Which apps do people in Brazil use most?
Mostly WhatsApp, Discord, Instagram, KWAI — they cover Messaging, Social, Video, Shopping, Payments, Mobility, Food, News, Music, Tools, Classifieds, Travel, Banking, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Public services. The full list, grouped by category, is further down this page.
What is the leading Messaging app in Brazil?
WhatsApp, Discord dominate this space. The best-known is WhatsApp — The most widely used messenger on earth.
How high is internet penetration in Brazil?
Around 85.9%. With a population of about 213 million and 183 million online, roughly 30 million people are still offline — mostly because of rural coverage, device cost and age.
Where do these app facts come from?
Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.
Which websites are most popular in Brazil?
The everyday ones are Google Brazil, Globo, UOL, plus the other 29 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “Brazil: internet and everyday apps”. 2026. https://abcvv.com/c/br-en.html